ABCD Has Inspired Hope and Transformed Lives For 25 Years Through Its Customized Emotional Support for Anyone Impacted by Breast Cancer

January 16, 2025
ABCD: After Breast Cancer Diagnosis

Press Release

In 1992, Milwaukee broadcast journalist Melodie Wilson Oldenburg announced on live television she had been diagnosed with breast cancer.

In 1992, Emmy award-winning Milwaukee broadcast journalist Melodie Wilson Oldenburg announced on live television she had been diagnosed with breast cancer. At a time when cancer — especially breast cancer — was rarely discussed openly, Melodie chose to use her public position to speak out about her personal experience with the disease.

She started to receive letters and calls from people she had never met. They too had been diagnosed with breast cancer and wanted to provide hope and guidance by sharing their personal experience with her. Melodie quickly realized the benefits of emotional support but recognized a tremendous gap in care — too many people lacked resources and access to quality, personalized support.

Leaving her extraordinary career in 1998, she brought together breast cancer patients, survivors, physicians, clinicians, and caregivers to launch ABCD: After Breast Cancer Diagnosis on June 15, 1999, with the founding vision: “No one should go through breast cancer alone.”

Since its founding days, ABCD has always been singularly focused on providing FREE, one-to-one emotional support to anyone impacted by the disease. Our signature service is creating a unique match between someone who needs support and an ABCD Mentor who not only shares a similar diagnosis and treatment plan, but also has similar ages, common interests, personal characteristics, career paths, and family dynamics. No one else — not a helpline, website or even caring family and friends — can provide customized non-clinical emotional support like ABCD can.

How ABCD Provides Free Customized Support

ABCD offers free emotional support services to empower anyone impacted by a breast cancer diagnosis — people currently in treatment (“patients”), people who have completed treatment (“survivors”), people living with stage IV/metastatic disease (“thrivers”), people who are at high risk of developing breast cancer because of their genetics (“previvors”), as well as family and friends.

Anyone who needs support can visit ABCDBreastCancerSupport.org, email info@abcdmentor.org, or call (800) 977-4121. After you contact us, you’ll hear from one of our Match Specialists who will take the time to get to know you, so we can match you with a Mentor who knows what you are going through. 

ABCD Mentors are volunteers who are previvors, breast cancer survivors at least one year past completing their breast cancer treatment (with the exception of hormone replacement therapy), living with MBC, or a friend, family, or care partner of a breast cancer patient. Every Mentor is vetted and interviewed by ABCD staff and then participates in comprehensive training to learn how to provide emotional support.

In 25 years, more than 902 Mentors across the United States have been trained and, because all services are delivered virtually, ABCD has proudly served more than 110,000 people from New York to California, Alaska to Florida, Australia to Sweden. ABCD Mentors donated more than 3,395 hours of emotional support services in 2024 alone.

Moving into the next 25 years, demand continues to rise as more people than ever are diagnosed with breast cancer or are living with MBC. ABCD will always be here — ready and able to provide hope, compassion and understanding when people need it most.

People’s lives are turned upside down and inside out after a breast cancer diagnosis. Through the power of ABCD’s one-to-one support — and the vision of Melodie Wilson Oldenburg — no one needs to go through it alone.

Visit ABCDBreastCancerSupport.org to request a Mentor.